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Pakistan legal services · 05

Anti-Counterfeiting and Brand Protection in Pakistan

Coordinated investigation and enforcement programmes directed at measurable disruption of counterfeit trade.

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How the firm assists

Services

Market and online investigations

Advice and implementation tailored to the right, transaction, dispute and commercial objective.

Test purchases and evidence preservation

Advice and implementation tailored to the right, transaction, dispute and commercial objective.

Cease-and-desist and undertaking programmes

Advice and implementation tailored to the right, transaction, dispute and commercial objective.

Civil and criminal enforcement coordination

Advice and implementation tailored to the right, transaction, dispute and commercial objective.

Customs and border-measure strategy

Advice and implementation tailored to the right, transaction, dispute and commercial objective.

Distributor, retailer and platform interventions

Advice and implementation tailored to the right, transaction, dispute and commercial objective.

Legal context

Governing framework

Anti-counterfeiting work may involve trade mark, copyright, customs, criminal, competition and civil law, including the Trade Marks Ordinance, 2001, Copyright Ordinance, 1962 and procedural and evidentiary rules. The correct route depends on the goods, conduct, evidence and enforcement objective.

From instruction to outcome

Likely stages

  1. Map the suspected products, sellers, locations and online channels.
  2. Preserve reliable samples, invoices, photographs and digital evidence.
  3. Confirm rights, ownership, authorised channels and product distinctions.
  4. Prioritise targets by source, volume, risk and evidential strength.
  5. Select notices, platform action, raids, customs or civil proceedings.
  6. Measure disruption and continue market monitoring.

Preparing an instruction

Documents commonly required

  • Trade mark and copyright registrations
  • Authentic and suspect product samples
  • Packaging specifications and security features
  • Authorised distributor and supply-chain information
  • Investigation reports, invoices, photographs and URLs
  • Prior notices, undertakings and enforcement history

Practical guidance

Frequently asked questions

Should every retailer be pursued?

An effective programme ordinarily prioritises manufacturers, importers, principal distributors and repeat offenders while using proportionate measures for downstream sellers.

How should online evidence be preserved?

URLs, dates, account details, screenshots, transaction records and purchased specimens should be preserved systematically so that authenticity and continuity can later be demonstrated.

Can enforcement be coordinated nationally?

Yes. A planned programme can coordinate investigations, notices, proceedings and reporting across locations while maintaining consistent evidence and settlement standards.

Relevant experience

Professionals

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This page provides general information only and does not constitute legal advice. Viewing it or sending an enquiry does not create an attorney–client relationship.